Digital Soul
Digital Soul · For Brands
Give every object
a permanent soul.
An open platform for luxury brands. Blockchain provenance and on-chain loyalty — without asking your customers to learn crypto. The first 10 brands get white-glove onboarding and dedicated support.
0Wallets needed
ERC-721Token standard
PolygonNetwork
6Loyalty tiers
7Experience types
<2sClaim time
The Brand CRM
Not a contact database. A living relationship with every object you've ever made.
Every major CRM was built for transactions. Deals, pipelines, emails. Digital Soul's CRM is built around objects — the bag, the ring, the sculpture. Each piece has its own soul: provenance, ownership history, loyalty standing, and a living record that travels with the object forever. When the object moves, the relationship moves with it.
Object-First
Built around the physical piece, not the customer record. The soul is the CRM entry.
Permanent Provenance
Every mint, claim, experience, and transfer is immutable. The record cannot be lost, edited, or deleted.
AI Campaign Engine
Claude generates complete A-to-Z campaigns — email copy, social captions, and strategy — in seconds, tuned to your collection.
Lifetime Loyalty
Six-tier loyalty system that travels with the object across owners. The Gold Icon bag carries its history to the next collector.
Real-Time Webhooks
Every event — claimed, tier upgraded, experience logged — streams instantly to your POS, ERP, or Shopify store.
EU DPP Compliant
Built to meet the 2027 EU Digital Product Passport mandate. One platform, zero extra compliance work.
The platform
Everything your object
deserves out of the box.
Permanent Provenance
Every piece minted once, on Polygon. The creation-to-owner chain is immutable — no fakes, no re-minting, no gaps in the record.
On-Chain Loyalty
Six loyalty tiers. Seven experience types. Points earned through check-ins, world photos, events, and anniversaries — all recorded on-chain permanently.
Zero Crypto Required
Your customers claim by email. No wallet, no seed phrase, no exchange. The soul arrives in their inbox. The blockchain is invisible.
GPS Check-ins
Verified presence at your brand locations rewards 50 points per visit. Customers earn. You get foot traffic data you've never had before.
Transfer Ceremonies
When objects pass between owners, a ceremony preserves the full biography. Gifting a piece doesn't erase its history — it adds to it.
Open API
REST API with full documentation. Integrate at point-of-sale, post-purchase email, or through your existing ERP. White-labelled deployment available.
Integration
Four API calls.
That's the integration.
Step 01
Connect your catalog
One API call bonds each product SKU to a Digital Soul. Works with your existing PIM or e-commerce platform.
POST /api/mint { "name": "The Everyday — Crème", "collection": "Genesis", "materials": ["Full-grain leather"] }
Step 02
Mint at point of purchase
Your POS triggers a mint. The buyer's email is all you need — the ERC-721 token is delivered automatically via Crossmint.
// Response { "soul_id": "soul-042", "token_id": 42, "claim_url": "https://…/claim/abc123", "status": "available" }
Step 03
Customer claims their soul
They click the link in their purchase email. One tap — the soul is theirs. No wallet. No crypto. 500 points awarded instantly.
// Webhook fired on claim { "event": "soul.claimed", "soul_id": "soul-042", "owner_email": "customer@…", "points_awarded": 500 }
Step 04
Loyalty grows automatically
GPS check-ins, anniversary milestones, and world photos all feed the loyalty engine. You can also award points manually via the CRM.
POST /api/souls/soul-042/loyalty { "type": "CheckIn", "location": "Antwerp Atelier", "points": 50 }
Loyalty tiers
Six tiers.
All permanent.
Initiate
0 ptsSilver Patron
100 ptsGold Patron
500 ptsMaison Insider
1,500 ptsAtelier Elite
5,000 ptsFounding Soul
15,000 ptsExperience types
Seven ways
to earn.
Purchase
Claiming a new soul
Check-in
GPS-verified store visit
Photo
World photo submitted
Event
Private event attended
Referral
Introduced a new customer
Legacy
Message to future owners
Anniversary
Annual ownership milestone
Live case study
De Leville is live.
Antwerp luxury maison. Full integration — provenance, loyalty, QR tags, CRM. Explore the platform as it runs in production today.
EU Digital Product Passport
Compliant by design.
Ready for 2027.
The EU Digital Product Passport regulation requires brands selling physical goods in Europe to provide a permanent, scannable record of product origin, materials, and ownership history. Enforcement begins in 2027 for textiles and apparel.
Digital Soul is built around this requirement. Every soul contains a complete, immutable product record — materials, provenance chain, artisan details, and transfer history — accessible via QR scan without requiring your customers to understand blockchain.
Immutable Record
Product data written to Polygon blockchain. Cannot be altered or deleted after mint.
QR-Accessible
Every soul is scannable by any smartphone. No app, no wallet, no friction.
EU Data Residency
Customer PII stored off-chain. Only pseudonymous identifiers on-chain. GDPR-compliant by architecture.
Regulatory-Ready
Export full product passport data via API. Integrate with EU compliance reporting tools.
Regulatory timeline
2024
Battery Regulation DPP
Active
2025
Pilot programs for textiles
Preparing
2027
Textiles & Apparel mandate
Deadline
2024 — Battery Regulation DPP
Active
2025 — Pilot programs for textiles
Preparing
2027 — Textiles & Apparel mandate
Deadline
Get started
The first 10 brands
get white-glove onboarding.
Full integration, QR tag design, staff training, and dedicated support. We set everything up so you can focus on the objects.
Full API integration
Custom QR & NFC tags
Staff onboarding
Branded claim experience
CRM access
Dedicated Slack channel